5. Building a Name Brand and Name For Yourself with Lauren McGoodwin, Founder of Career Contessa
In this episode, Lyssa interviews Founder, Author and Thought Leader Lauren McGoodwin. With a background as a former recruiter at Hulu, Lauren has made a significant impact in the career development space. She's the mastermind behind Careercontessa.com, The Career Contessa Podcast, and the author of "Power Moves: How Women Can Pivot, Reboot, and Build a Career of Purpose."
Here are some of the highlights from the episode:
Finding the Balance: Lauren discusses how she navigates between her personal brand and the Career Contessa brand, maintaining authenticity while aligning with the organization's mission.
Writing for Publications: We uncover the story behind Lauren's opportunities to contribute to various publications, including the intriguing "red-eye story" that led to one of her writing gigs.
Securing a Publishing Deal: Lauren sheds light on the process of landing a publishing deal with HarperCollins for her book, highlighting key factors that contributed to this significant achievement.
Leveraging LinkedIn: With over 20k followers on LinkedIn, Lauren reflects on the role of the platform in building her personal brand, sharing tips and experiences for effective brand building on the platform.
Important Links:
Connect with Lauren on LinkedIn
Career Contessa Website (Find the Jobs, Podcast, Courses and More!)
