Welcome to the Be Brand U podcast. I'm your host, Lyssa Lee Jackson, aka LJ, and I've built a career helping people just like you build profitable, personal brands. Be Brand U is the top show for creators, entrepreneurs, and intrapreneurs building brands and getting paid greatly to be exactly who they are.
In this episode, you'll learn what a personal brand business is. The top benefits for building one and a framework for how to build your profitable brand business. Let's dive in.
All right. I am so excited to have this be the first topic of the Be Brand U podcast. I am so lit up about personal brands and personal brand business. businesses. This is my mission for 2024 when this is being recorded and I can see myself talking about it for potentially years to come.
Now I can't take full credit for the invention or the creation of the term personal brand business, but it's also not widely known or accepted as a term at this point. Now, I know you've heard things like influencer, creator, or creator business. Maybe you've heard the term thought leader. That's a lot more popular on LinkedIn.
And my take is that all of those words, all are the same way of saying a personal brand business, because all of those terms are businesses or projects that are shaped around one particular person and their identity. Now, for me, a personal brand business is all about. using who you are to get paid to be you.
Now I know that's a really big promise. Get paid to be you. Now I'm not talking about just be you, sit on the couch, don't do anything and the money will flow in. Instead, this is about creating a lifestyle and a business that is built around your skillset. Your interests and so you get as close as possible to just being who you naturally are in the world and aligning that to profitable streams of income.
Now the personal brand business could also fall under the realm of solopreneur or I could call it the business of one. There's this quote that I really love. I don't know who it's attributed to, but it says that the internet enables 8 billion monopolies. Think about that for a second. There is so much opportunity on the internet and our first gut reaction when we go to maybe get the bravery and the courage that really requires to create content or put something out there.
What do we start doing? We start doing research and looking at what everybody else is doing and what's working. And we may try to make ourselves look like and sound like everybody else. But the truth is, is that you will always have the monopoly on being you. Because
there is nobody who can do a better job of being you than you. If somebody out there is doing a better job of being you, then we have a problem. My belief is that everybody has a personal brand and everybody has the potential to build a personal brand business. In fact, I think you already have a personal brand business.
You just might not have. unlocked it yet. You may not have done some of the legal side of things, like if you're in the U.S., that might look like setting up an LLC so that you can earn without worrying about your assets, or some of those other things that are involved to getting everything set up so that you feel comfortable taking payment for things, and that you're in compliance with tax laws, and all of those types of things.
But at the end of the day, everybody has the opportunity to go out and do consulting or coaching or a number of different things with very low barriers to entry. I also believe that everybody is a creator, and I know that's an unpopular viewpoint. A lot of people will say things, especially people who are well known creators and entrepreneurs, they'll say, this is not for everybody, not everybody is meant to be a creator.
Now, if you're listening to the Be Brand U podcast, I am suspecting that you have some level of interest if you haven't started already. in creating content. But I want to remind you that fewer than 1 percent of people on the internet will ever actually take the things that are in their mind and turn them into shareable content on the internet.
And that 1 percent are the only people who will ever reap the benefits of doing so. It feels like when we scroll on LinkedIn, or on social media platforms like TikTok and Instagram, it feels like everybody and their mother is a creator. But that's just an illusion because there's endless amounts of content for us to scroll through because as one person, even though only 1 percent of the internet is creating content, that's still endless content for us to consume.
So it feels like everybody's doing it. But in fact, most people, 99 percent of people are not. So if you can Go online and create content and put your ideas out there in writing or by speaking. Even if it feels completely uncomfortable to show up as you online, you are still doing laps around 99 percent of people.
And most importantly, you are doing laps around the previous, former version of you that was not sharing their ideas. So let's back up for a moment let's define exactly what a personal brand business is. A personal brand business is a business that is based on you. Hopefully that part feels pretty obvious, more than likely you're going to use your name.
for this business. Or if you're like me, Lyssa sometimes is hard for people to pronounce or know how to say just from looking at it. LJ is a nickname that I picked up back in the days when I worked for Target and it's just stuck. It was given to me, not chosen like so many nicknames. And that's where you get.
HeyLJ. com and my brand HeyLJ. So it is based on you and it is more than possible in a personal brand business to grow and scale. Even though it's based on you, you can have a team, you could hire contractors, you could have a virtual assistant, eventually you could have an executive assistant. You certainly could if it's part of your future vision.
end up having full time employees. But I think with the state of artificial intelligence and just how amazing so many tech resources have become and how much easier things have become, even in the last 10 years that I've been doing coaching and consulting, when I first started my life coaching business back in about 2016 2017, I remember watching Hours and hours and hours of WordPress website tutorials.
And it was so hard to build my first WordPress website versus I've now built my website on Kajabi, which is my favorite course, website, podcast platform. It's really an all in one solution. And I built the website on there in under two weeks. And it was so easy. PZ. So because of all of the changes and it's even so rapidly changing at the moment, you really can build a six figure, multiple six figure, or even seven figure business just on your own.
And that is not something that was always possible, right? look up to people like if you haven't come across him, Justin Welsh is a really popular creator on LinkedIn and he is currently making millions of dollars a year as just himself. He is what I would define as a personal brand business. He's got some products that teach you how to use LinkedIn better.
And they're actually quite reasonably priced. They're in like the 100 to, let's say, 150 price range. And he's just created such scale that that's where he gets the multiple seven figure revenue every year. Now, I will say I am just finishing up a very prestigious business accelerator right now. I am very honored to have been part of this accelerator.
It is a multiple thousand dollar price point and there are, it's a women's accelerator. There are women who have built hundred million dollar businesses who have products in target and other places that you shop who are graduates of this accelerator. And I have learned a ton and met some really amazing people but what really surprised me And what is not necessarily fitting into this vision of what I have for my own business and how I want to help other people is that in the accelerator we cover four different pillars and one of the pillars the whole goal here is to reach a million dollars plus a year.
, one of the pillars they say is required to reach that point is having a team. And I certainly took in the lessons and I took in all the content they had around that. But again, I have this feeling that the world is changing and so many of the women including the leaders of this accelerator, they come from a world in which You had to raise capital in order to support a team,
if you want to put a product in Target, that's going to take some capital to do. But actually we're going to talk about in this episode how that's not even necessarily the case anymore. If you have a personal brand that you can either license to other companies and so on, versus the play used to be that you would build a really big business and then eventually you would sell it and then you could just sort of live your life off the profit of that business, maybe start another business, so on and so forth.
But this is a different model that says I'm just going to spend my lifetime being me and become more and more valuable as time goes on and I'm not necessarily going to have to build infrastructure or assets or even a team to do that. So to the three parts of a personal brand business, let's break down those different pieces.
And so I'll walk you through part one, which is the brand of you. You are the brand, you are the niche, you are the moment. This is the vision of who you are. And the guiding light of your brand. As a personal brand, you have to have something that you are leading people towards. Unlike being an influencer where it's really just focused around what you do and what you buy, and I think overall the vibe in 2024 seems to be that we're a little bit bored and that feeling of get ready with me, etc.
is a little bit stale at this point. A personal brand means that you have something. A journey, a transformation that you are leading people towards. So for me, I'm a personal brand business, but I just also happen to talk about personal branding and the journey I'm leading people towards is how to take who they are and build a lifestyle and a business around that.
That is the transformation that I promise. So. Part two is the content. The content is how you educate, entertain, and inspire towards the purpose of your brand. So this podcast is one piece of or type of content that I create to help guide people and educate people about my big ideas. Your content is what really digitizes your reputation, and you are building your personal brand in the process of creating content.
And you're also building an audience. Now, to be clear, having a personal brand isn't about the size of your audience. As you continue to build, you'll probably have bigger and bigger goals around how large that audience is. However, depending on part three, which we're going to talk about in a moment, which is your offers, depending on how much you charge for those, you don't need millions of followers to build a successful personal brand business.
I think of my speaking part of my business, right? If I'm charging anywhere between let's say 3, 000 and 5, 000 to do a keynote on stage. And honestly, that's just starting prices. If I was speaking in a really big conference, it could be 10, 000, 15, 000, or even 20, 000 for one appearance. It's not about having a million followers on TikTok.
It is about having the right content, the right speakers reel, the right information on my website. And when I go to apply for that position or meet somebody who knows somebody who knows somebody else who's looking for a speaker for their event, that's how it all goes down. So I want to be really, really clear that unlike when we talk about creators or when we talk about influencers and so on, a personal brand business is not measured by how many followers you have, which is why.
Part two is just about content because at the end of the day, you still need really great content. But all of that brings us to part three, which is offers. Offers are where you're going to take the processes, the systems, the tools that have helped you in your life, and you're going to take that audience that you've been building and use those systems either in some cases for free to build an email list or just to build loyalty or More likely, a paid offer and help people reach their goals and fulfill the promise of the transformation behind your personal brand business.
Now what's interesting here is that these might become brands of their own. A lot of times when we're thinking about, should we start a business that has. a brand name, or should we start a business that has our own name? It can feel overwhelming to make that decision, and it feels so cut and dry, like we only get one or the other.
I will tell you that two, three years ago, I had a business that was called Market Her. Like marketer, but with H E R, her, on the end. I got a trademark for it. That was the name of my podcast. I was really excited about talking about the concept of marketing to women entrepreneurs and at the time I was working in the email marketing industry.
So that was the thing I had the most skills around to share with others. After a while what I started feeling was that I was boxed in by this brand. And I had only put myself under a brand name because I didn't have the confidence in myself as a personal brand just yet. I thought that I could get more reach and more recognition if I didn't use my own name.
But over time, it started to feel restrictive around what I could do or what I could talk about. Over time, and this is where the lightbulb moment really went off for me. In terms of building a personal brand instead of a name brand is I have tried on a lot of different things in my 20s in terms of business ideas.
I'm really multi passionate and if you're listening to this, I have a feeling that you are too. I have tried life coaching. I have created courses about vision boarding. I love teaching people about self publishing on Amazon. I have created email marketing courses. I have done A lot of different things and not only did I realize that ultimately all of these things could tie back to a personal brand and all of them can ladder up to being an ambitious person who wants visibility and income, but I noticed that I had customers and people who would follow me from I could do that.
business to business. Even when I'd create a new Instagram account or sort of start all over again, the same people who bought my manifesting courses, also bought my email marketing courses, and also bought my publishing courses. Those are all things that those people wanted to build. They're personal development and their businesses.
And that's when I realized that it wasn't about the brand name. It wasn't about the colors. It wasn't about any of that. It was actually about the trust and the relationship that I had built with ultimately complete strangers online. And some of them have absolutely become friends, even though I've never met them in person.
But I realized that they were following me because I had built a personal brand. online and for me that unlocked the whole universe because when I realized that I could just be the niche and I could create products and offerings and services under my name Game changer, because you're never going to wake up and not be you.
I'm never going to wake up and not be Lyssa one day. I mean, I suppose I could change my name, but at the end of the day, I'll never stop being myself at the core of who I am. So, that brings me to the benefits of building a personal brand business. There are so many, but I want to share my top four benefits with you.
My first benefit is that a personal brand business is really priceless. I used to say that personal brand businesses really can't be sold. And in a sense, That's true, right? You, somebody can't own the rights to your being or your soul. Unlike in the scenario where, let's say, when LinkedIn was sold to Microsoft or when Ben Jerry's was sold to Unilever.
Maybe you didn't know that and I don't want to ruin the magic for you. But when those companies are sold, it's not a person. It's ultimately a corporation being sold to a corporation. So we ourselves can't be sold, right? So this is not, back to the business accelerator, this is not a play where we're building up a name brand and then going on a show like Shark Tank and selling it.
I think that's probably the most disappointing part of a personal brand business is you can't go on Shark Tank. But who knows, maybe the world is shifting in such a way that personal brand businesses could get investment on Shark Tank in the next few years. I'm not sure. But where I've been proven a little bit wrong around the idea I held that personal brands can't be sold is there are absolutely some gray areas.
So an example I think of is Bobby Brown cosmetics. So if you don't know Bobby Brown, Bobby Brown is a makeup artist. She's put together books, she's often seen in the media, and she had for many, many years a line of cosmetics called Bobby Brown. They're some of my favorite cosmetics. I've certainly used them when I've been in wedding parties.
Very popular brand. Bobby Brown is a person, but Bobby Brown also put her name on a cosmetics line. Now, that cosmetics line was sold. Technically, it's not Bobby Brown's personal brand being sold, but part of the value of the brand is absolutely the Bobby Brown name. Recently I've started getting ads for Bobby Brown's new makeup venture, which is called Jones Road.
I'm not sure where she got the name from, but clearly she's not able to use her own name on these products anymore. So , that's where the gray area really shows up, which is that there is a clear value. In a name and an identity and somebody who's been going out there and building trust around being themselves.
Another example I think of, and this wouldn't be an example of selling a personal brand business, but it's the opportunity to do something like what Rachel Ray does. Have you ever walked into Target and seen Rachel Ray Pots and Pans? That's definitely a licensing play where a company probably approaches Rachel Ray or maybe Rachel Ray approaches the company.
I'm not sure which direction it always goes in, but they partner together. They find a manufacturer or maybe they already have a good that they're creating and they want to label it with the Rachel Ray brand. They profit. She profits, and overall, that is because Rachel Ray has built really now a celebrity presence, which is a little bit different than a personal brand, but I think if you keep building a personal brand business, there is potentially a line that you really start to cross where you go over into the celebrity domain, and I suppose that would be based off of maybe the number of social media followers you have, or if you end up with your own TV show,
but at the end of the day, the reason that people buy companies like Bobby Brown Cosmetics or do licensing deals with Rachael Ray is because of the immense value there is in a personal brand. People buy from people, people trust people. There's some stats out there that show that content that is shared by individuals goes almost 500 percent further than branded content shared by a company.
So to use an example, if LinkedIn shares a post on LinkedIn on their company page. And then I share it. When I share it, on average, it's going to go 500 times further as a ratio to audience size. It just gets way more reach because, again, people are interested in people.
That brings me to benefit number two, which is that unlike a brand that could shift and change with. So let's say that you've created a brand during the pandemic creating masks, and now people aren't wearing masks as much. That is an example of a business where I'm sure it was doing really, really well during the pandemic, but now that mask wearing is becoming less and less of a thing, it kind of drops off.
That's more of a business that you align with a trend versus a personal brand business, regardless of what types of offers and things that you have under. That personal brand, you'll never stop being you. So you'll always be the personal brand and it evolves and grows and changes with you. Right now I am building a personal brand and I am talking about.
Being a six figure personal brand. I am coaching the previous version of me that might be in the situation I was in even just five or six years ago now where I was making barely enough money to pay my bills. I was in a job that I absolutely hated. I was working like 80 hours a week and trying to find
I predict in just a short period of time, my brand will evolve and grow and I'll be talking about building a seven figure personal brand business, . It's part of the evolution. And the more that I grow, the more people that I can serve and help with the promise of that transformation. And again, how I felt really boxed in when I was the brand market her, this is something that grows with me and changes with me and won't ever get stale or old.
So that brings me to benefit number three, which is that a personal brand business is really, really flexible. Here's the thing. This is where I start to differ with some of the messages that are out there. If you have heard these non stop messages that say in order to be a real deal entrepreneur, you have to go all in and the dream, the vision is to be a full time entrepreneur.
Now, I am not saying that there's anything wrong with that vision. I can certainly see that vision for myself at maybe some point in the future. But a personal brand business, because you're just you, is something that could be full time. Absolutely, you could go full time as a personal brand. But it can also be paired with a full time job, a part time job.
There's so many different ways that you can break this down. What's different about my view is that I see myself as the personal brand business. I work for LinkedIn full time as a program manager, as an instructor. It's something that I absolutely love and I learn new skills from it all the time that actually helped me build my personal brand business as well.
And I really see LinkedIn as a client of my personal brand, and I also, in another way, see them as an investor. In my personal brand and my personal brand business, it's lovely to have that stability of getting a paycheck every two weeks of getting health insurance of all the other perks that are involved in having a full time job, but I can also balance it with continuing to build my personal brand and have opportunities to do things where I can speak for an hour and get paid greatly or put together a course on my weekends and then have that be something that people can take at any time.
And these two things really blend together seamlessly for me. At the end of the day, I really just see any opportunity, whether it's officially on a W 2, on a 1099, right, not to get all like tax lingo for you, but regardless of What it is that comes in as an opportunity. I just think of it as part of my personal brand income mix, and over time I can evolve what those look like.
I can add new streams. I can take streams away, but I am the CEO of this brand, and I make those decisions, and that is so So liberating. Now here's the thing about this view, and this is why I think it's going to take some time for this to really make sense in the wider market. You might be thinking, you're listening and you're saying, yeah, Lyssa that sounds great.
But my company would kill me if I tried to start a side business and started talking about that on LinkedIn and on social media. And I just want to say that I. Absolutely hear you. I actually had an experience like this when I was working for a smaller tech company. Before I worked for LinkedIn, I worked for an email marketing company for almost three years.
And at the time I was building an email marketing business, a course in education business for women entrepreneurs, teaching them how to do things like launch newsletters and build funnels and really get into the nitty gritty of how to use email marketing to grow. And it really lit me up because I could take the skill set that I was learning at my corporate job where I was helping very corporate clients, you know, clients like IBM, all the way up through nonprofits like Meals on Wheels, companies like that.
Or organizations like that. And I was helping them with their email marketing. And then I was a finding a way to serve women entrepreneurs in my own business. But when I launched a podcast and I really started building the brand around this business, there was a moment that I got pulled into. HR and I got grilled about my business because there was somebody who worked at that company who saw that I was building this brand and thought that maybe it was a breach of something, or that maybe I was like stealing clients from the company.
And when I tell you that I had rehearsed this conversation in my head, 100, 200, 300 times before. I absolutely had. It was my manager at the time, the head of human resources, and they started asking me questions about my business and whether there was anything that they should know. But because I had really understood what My contract said with the company and what really like my rights were the conversation that I had with them ended up being very calm and I was really able to explain to them that I am in no way encroaching on the hours of the business.
I work on my business after hours or during my lunch break. Sometimes I. Um, and I clarified that I was in no way, again, encroaching on the client's health of the business. What was really interesting about that conversation is, one, by the end of it, The HR person was asking me how she like gets involved and she also asked me if I could help her with Canva.
Because there was a point at which I said everything of mine that I create is covered in glitter and I create all my own. Like they started really asking me about how I do it and I'm saying okay I make all my graphics in Canva and I do this and I do that. And by the end they were asking me questions and favors and saying like look you didn't do anything wrong.
So I get the fear for me, looking back, the mistake probably was that I could have been more transparent about what I was doing, but I just chose to apologize later. And as long as you know you're not doing anything wrong, there's ultimately nothing that people can do to come after you in that situation.
But the second biggest takeaway from that experience is that in that meeting, which was supposed to be this like interrogation of what I was potentially doing wrong, my boss said something that really had an effect on me. He was amazing, very supportive of me, and he said to the HR person, he said, I hired Lyssa because I saw her entrepreneurial spirit.
And thinking back to when I interviewed for that job, part of the reason that they were willing to take a chance on me, even though I was working in retail, I was working as a target store manager and really didn't have the credentials to break into tech. They hired me because I had built my own website, I had built my own newsletter list, and I had an email list that I was starting to build nurture sequences with and doing a lot of the technical things that I would have been doing in this job.
And I created that skill set and the proof of that skill set for myself by Building my business. So even if your goal is to Use a personal brand business to then get a different employer. Like, now that I work for LinkedIn, they are so open to me having a personal brand. They really recognize the value of it.
And having a side hustle or a business is completely cool. There are LinkedIn employees who go on Shark Tank, who have television shows, who have Record deals, like there are so many different people doing things and that's really celebrated. But I had to also use my personal brand to then break into LinkedIn.
I will go over that in another podcast episode about how I used my personal brand to get my dream job at LinkedIn. But we'll keep it short, which is that that's exactly how I got a less than 1 percent chance at getting a job in big tech at LinkedIn. LinkedIn. So here's what I want you to remember.
Skills pay the bills. It doesn't matter if it's in your personal brand, your skills will transform into the offers that you create and the roadmaps and the systems and the tools that you can sell to your audience. Or those skills will pay the bills because those skills are what will help you get your dream job.
The beauty of building a personal brand and a personal brand business is that the more you learn, the more you earn. Now speaking of earnings, this brings me to the fourth benefit of building a personal brand business, which is that it has extremely low. When I say overhead, what I mean is the costs that go into running the business.
So when we think about product based businesses, part of the reason that in this fancy business accelerator that I'm in, when they talk about team, they also talk a lot about fundraising. And traditionally, if you wanted to build something like a product based business or really any kind of business at all, you had.
to do fundraising. You had to raise enough money from maybe first friends and family and then eventually investors so that you had enough capital to actually live and do marketing and keep the brand running. But the beauty of a personal brand business, and part of the reason that it is actually quite realistic to keep it as just you infinitely, is that You don't have to have a lot of money to invest.
The main motor of this business is you. My setup, I call it my tech stack. In other words, the softwares and the things that I need to pay for to run my business, I'm able to accomplish that in under about 300 per month. And that includes things like The software that I use for social media, Kajabi, which is my website provider or my website host as well as my podcast host, as well as my course host, as well as my coaching host.
I've got Acuity, I've got a number of different tools, but I'm able to keep that really, really budget friendly, which means that the margin and the profit that I'm able to make is very, very high. When I think about something like if you were to go to your local Target and buy a Vizio TV, the profit margin on something like that is typically under 10%.
Not a high profit margin at all, compared to in a personal brand business, because there's not all this cost of manufacturing and the employees who actually work in the electronics, all of those different things. Your profit margin can be 90 percent plus. It could actually probably be like 98 or 99 percent in some cases.
And that is a really. beautiful and freeing thing. Now, as my business grows, that cost will continue to go up a little bit because eventually my email list is going to grow and I might want to upgrade to the higher tier plan with my course provider and my email provider. I might want to go outside and get a different email provider.
That has like a CRM built in or maybe a separate CRM, which stands for Customer Relationship Management Database, if you're curious, all I'm saying is that there might be fancier things that I want to invest in, and so eventually that tech stack might be 500 or maybe it'll even go up to I would say max as high as about 1, 000 a month to keep everything running.
But that would be the point at which literally I probably have 50, 60, 70, 80, or even 100, 000 a month coming in, right? That is the cost For that level of scale, so I love that about this business model, and I think that's what really makes it very attractive in terms of the low barrier to entry, the barrier becomes, when do you want to start?
When will you find the, the courage and the bravery to say, I'm just gonna give it a try. The other beautiful thing about this business is if you decide that you really don't like it, a personal brand business isn't for you. You can really pause it at any time, and it's not like you're gonna have a pile of products stuck in your basement that you now can't get rid of.
Instead, maybe you sunk some costs into equipment or some software cost loss, but at the end of the day, it's not like it's gonna be like you lost thousands and thousands or even., hundreds of thousands or millions of dollars you're really just trying it on for size. And that's totally cool. Okay, for the last part of this episode, I want to share with you a model that I created. to think about your personal development and how it really drives the profitability of your personal brand. And the acronym or the method that I use here is called LOVE, L O V E. And we're going to walk through the four steps in this, and this is something that is cyclical
you're going to keep coming back to this and going through it over and over again, and it's also how you can really get started. So let's start with L. L is for learn. You may have already done this part, which is that you have become expert or near expert level at something in terms of the knowledge that you have, and this could really be anything.
This could be from fashion, to, working with wood, to, Excel, and how to use Microsoft features, like it could really be anything, but there's something that you have a lot of knowledge and hopefully also a bit of passion about. Now. The problem with just sticking with L alone, learn alone, is that you could know everything in the world about a specific topic, but it's not enough to just info dump on other people.
The next piece of the method is O, and O stands for optimize. The thing is, that just sharing a ton of knowledge can be a little bit overwhelming, there's a ton of information and there's also opinions mixed in about things. When you take everything that you know and you optimize that information and make it easy to access, that's where you're going to create magic for the audiences that you serve.
You can really simplify and help really share information in a way that makes Now, optimization alone could really turn into something that you could build a personal brand on top of. But the next piece is quite important, which is the V. And the V is for verify and or you could think of it as validate.
This is where you're going to create the necessary social proof. to show people that the way you're thinking about things really works. You want to tie the optimized system to proof, either through your own experience. So let's just say, for example, you have this new lifestyle or way of eating the healthiest food and it helped you achieve some kind of weight loss goal.
In that way, you are your own proof. This could also look like having the proof and the validation come through the clients and customers that you help. So let's try a different example, which is that you do TikTok ads and you've helped. multiple people get a million views on their TikTok ads by following a specific launch method.
That would be an example of verifying or validating. And that is where you're going to get to your juiciest offer or your juiciest positioning as a personal brand. And so that brings us to the final step of the love method, which is E and that is for educate. Educate, is where you're going to either create the amazing content that's going to attract your ideal audience, who's really in love with your personal brand and the things that you share, as well as start developing tools, systems, processes that might come in the form of, let's say, digital products, Could be consulting, coaching, or my personal favorite, which is courses.
And those courses can really bring people through the first three pieces, which is what you've learned, how you've optimized it, and the validation or the verification that this way of teaching people really works and is going to get them the transformation that you've promised in that offer. This is where a personal brand really becomes about your own personal development.
If you love learning and growing, starting a personal brand business is perfect for you because as you continue to do that and invest in yourself and learn more, your brand is only going to become more profitable. And most importantly, you're going to be able to impact more and more people because there will be more and more people who are the previous version of you that you can coach and help and serve and pull along with you on the journey.
If you know that 2024 is your year to build a personal brand business and this episode has really gotten you so excited, then I also have a perfect resource for you, which is the personal brand playbook. I have just recently launched this and it's going to walk you through the 6S framework for creating a magnetic Personal brand, it has over 50 packed pages, some worksheets.
There's even a case study in there about how I booked a podcast show with over 4 million listeners. And I actually walk you through the messages that I sent to the host on LinkedIn. You can see them for real and so much other goodness inside. That's going to really help you build the basis. of your personal brand so that you can shine online this year.
So check out the personal brand playbook, head over to heylj. com forward slash playbook. And because you are a listener of Be Brand U, I've given you a code. It is Wait for it, BEBRANDYOU, that's all one word, all caps, BEBRANDYOU, use that at heylj.com forward slash playbook for 10 off .
You are going to love so much. what is inside and there are also some fun extra bonuses that I'm not even going to tell you about. So, thank you for tuning into this episode. I hope you are inspired and just lit up for the year to come and I can't wait to share all of these special solo casts and also the guests that I have to talk about amazing topics from TED Talks to book deals to getting press and so much more.
in the Be Brand New podcast. So until next time, thanks for tuning in. I'm wishing you a happy new year of health, wealth, and inspiration.
